In the past, the ad wars were won by whoever spent the most money. The company with
the largest ad spend was able to control the message. This may have worked for radio,
print, and television but it simply doesn't translate to social media. One of the biggest
mistakes companies make is simply "blasting" their message to as many people as possible.

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Successful social marketing requires that you understand your audience and appeal to
their interests. When done right, social marketing is a very cost effective way of reaching
people because social media "channels" have distinctly defined audiences. This means that
you don't have to waste time and money on people who don't fit your customer profile.

Not sure if your product, service, website or blog will appeal to the audience on Digg?
Just send us a message and we'd be happy to learn more about your marketing goals and
to help you develop a strategy for your social marketing campaign.

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